Lead Touch Rate
See how fast your internet leads get contacted, and how much of that is a person versus an AI or automated persona.
Version 1.4 · Sep 15, 2026
The problem
An auto-texting tool can make day-zero contact look perfect while no person has spoken to the customer. Lead Touch Rate splits contact by people from contact by AI and automated personas, so you can see who is working leads and which stores let them sit.
What you get back
For days 0 to 30 after the lead came in, the share of customers contacted that day, by anyone.
The same view for each salesperson or persona at the store you pick.
The share reached by a person within day ranges: 0-3, 4-6, 7-10, 11-14 and 15-30.
Whether each salesperson's leads got worked, by anyone.
How much of the contact the AI is doing, per store and for the group.
How it works
Claude explains what the workbook shows before asking anything.
You confirm the stores, the time window and the day ranges. The default window is leads from 90 to 30 days ago, so every lead has had 30 days to be worked.
You confirm which CRM names are AI personas, which are people, and which finance or credit-app sources to leave out.
It builds the Excel workbook.
Example output
| Store | Day 0-3 (person) | Day 4-6 | Day 7-10 |
|---|---|---|---|
| Northside Honda | 41% | 18% | 12% |
| Lakeview Toyota | 63% | 22% | 15% |
Try this first
How quickly are internet leads at [your stores] getting contacted by a person?
Claude explains the workbook, then asks you to confirm stores, the time window, AI personas and credit-app sources before it builds anything.
More questions to ask
- AI vs human follow-up across our stores
- Which stores let leads sit untouched?
- Build the touch-rate workbook
Good to know
- Covers internet leads only. Phone and showroom leads are left out.
- Expect several questions first. Only you know which CRM names are real people.
- It counts who contacted a customer, not how leads were routed.
- The last 30 days are left out on purpose, because those leads haven't had 30 days yet.
Test before you rely on it
Compare one store's numbers with your CRM's own response report before sharing it.
Version history
What's new in v1.4: Finds AI messages logged as notes with no salesperson.
| Version | Released | What's new |
|---|---|---|
| v1.4 | Sep 15, 2026 | Finds AI messages logged as notes with no salesperson. |
| v1.3 | Aug 26, 2026 | Lists credit-app sources for you to confirm before they're left out. |
| v1.0 | Jun 20, 2026 | First release. |